Product Usage Categories Essay Example | Topics and Well Written Essays - 250 words

Product Usage Categories - Essay Example They therefore have conventional and definite market a feature that makes specific producers to compete for the definite demand. Such products as bread and butter or margarine are complementary products since the purchase of bread necessitates the purchase of either margarine or butter, these falls under the food category. Additionally, the purchase of sugar under the same category necessitates the subsequent purchase of either tea lives or any other beverages. Under the same category, such goods as Pepsi cola and coca cola among other forms of fruit juices are substitution products since the purchase of one brand of a soft drink invalidates the purchase of the other. Such products therefore survive on the relative markets they build for themselves and must carry out independent marketing to win over the market. This is unlike the case with complementary goods in which the advert of a margarine must couple the advert of bread. Complimentary products are not competitors in the market while substitution goods compete for the same market thereby making the marketing mix components such as price important in thei r marketing strategies (Tabbush,