5 forces model on Qatar airways Assignment Example | Topics and Well Written Essays - 500 words

5 forces model on Qatar airways - Assignment Example Qatar airways flies to 119 terminuses and travellers can connect from Doha to terminuses such as Bangkok, Maldives, Nairobi, Dubai, Cape Town, Colombo, Seychelles and Dar es Salaam. The airline controls 110 aircrafts including cargo aircrafts. It has various subsidiary companies including: United Media International, Doha International Airport, Qatar Aviation Catering Company and Qatar Aviation Services. Qatar Airways has employed more than 20,000 individuals (Tower, 2007). The airline has a high capital expenditure. This is because the costs of leasing and buying aircrafts are very high. Also, manpower, customer service, security and safety measures costs are very high. Moreover, there are other airlines that exist and have high consumer dependability and brand value (Tower, 2007). There is a lot of competition as every airline wants to tap into new terminuses, provide different services like better menues and increasing in-flight channels (Tower, 2007). Also, many airlines are utilizing the use of extensive marketing. The airline industry can be affected by the suppliers through their capabilities of reducing the quality of purchased goods and services or raising prices. Globally, the airline industry has limited suppliers, namely Airbus and Boeing. Thus the suppliers’ power is very high due to the limited suppliers having a control on the market. This is because the products manufactured by these suppliers have a huge demand (Tower, 2007). Qatar airways has high performance standards, including customer service, security and safety. The airline has broad marketing strategies in building a strong brand. It also provides unique services, provides different customer oriented services concerning luxury and convenience (Tower, 2007). Qatar airways has a hub that is developing properly and has brand new aircrafts in improving the confidence of their customers. Marketing and brand building can make Qatar airways to increase its brand (Tower, 2007). The

The first sale doctrine Essay Example | Topics and Well Written Essays - 1250 words

The first sale doctrine - Essay Example Moreover, FSD serves to promote public access to information and culture since it functions as a vital limit on the copyright owner’s right to control the disposition of a work that is copyrighted. People can easily share digital copyrighted works. The FSD preserves and makes available works which are off the market; this is especially amplified within the library context. It also keeps prices low. When publishers realize that they are no longer economically beneficial to keep on producing particular works, the publication of those works will cease. Without the FSD, preservation as well as circulation of those works would also come to an end. Nonetheless, with thrift shops, museums, libraries along with other 3rd parties able to purchase, sell, store and have possession of these works, they are preserved for posterity (Frankel & Harvey, 2011). With this principle and the digitization of media, content has become more available to the public. FSD basically serves to provide a m eans for works to remain in circulation after they are no longer printed, or after the owner of the copyright has withdrawn them from the marketplace. This is a particularly vital function for institutions such as libraries. In the digital marketplace, these benefits are experienced to a considerably large extent. For instance, a book in digital form and copied page by page could be easily reproduced and accessed at one time and easily by everyone. Such physical copies cannot be easily copied in real space. The FSD has allowed buyers of copyrighted materials such as ebooks, music/film DVDs, CDs to resell or utilize the work in several ways with no permission from the holder of the copyright and has made things such as eBay and video rental stores legal (Perzanowski & Schultz, 2010). Question 8: To what extent does the online market today provide opportunities to engage in actions made possible by the first sale doctrine in the analog world, such as sharing favorite books with friend s, or enabling the availability of less-than-full-price versions to students? The marketplace presently does not provide such opportunities primarily because of license terms. The doctrine was established during a period of permanent physical reproductions of books, and the doctrine might be losing its relevance in today’s digital age (Small & Roberts, 2012). In the current era characterized by licenses, people are more and more acquiring films, music and software through downloads which incorporate license terms. This has prevented people from owning copies; rather, they are simply licensees and have no right to re-sell. The FSD was meant to protect purchasers of copies of works that are copyrighted who want to resell their copies by preventing copyright holders from asserting that such re-sales breach their exclusive right of distributing and selling reproductions of the works. Consequently, FSD led to a robust rental and re-sale market for music CDs, films, video games, bo oks among other copyrighted materials with the exception of software (McSherry, 2012). Nonetheless, with the advent of the digital age, FSD presented challenges to some holders of copyright who want to control the re-sale market for their works. FSD is only applicable after the sale of the copyrighted mater